Demi Denim is whimsical, trendy, unique, durable, flattering, refreshing, vibrant, flexible, exotic, eclectic, powerful, a bargain, hand made, vintage, collectible, feminine, edgy, warm, elegant, and light. It's perfect for women, girls, collectors, mom, nature lovers, hipsters, artists, bookworms, music lovers, the adventurous, the practical, the tech savvy, DIYers, travelers, teens, fashionistas, and teachers when they are at home, at the office, outdoors, entertaining, decorating, working, traveling, out and about, getting ready, on the lake, enjoying a night on the town, celebrating, and on a date.