Blu is whimsical, classic, traditional, trendy, unique, durable, comfortable, flattering, refreshing, vibrant, flexible, exotic, eclectic, a bargain, hand made, vintage, collectible, feminine, edgy, warm, elegant, and light. It's perfect for women, girls, mom, nature lovers, hipsters, artists, movie buffs, the adventurous, the practical, health nuts, travelers, teens, fashionistas, and teachers when they are at home, at the office, outdoors, entertaining, decorating, working, traveling, out and about, enjoying a night on the town, celebrating, and on a date.